$item_data = <<EOITEM;
  <tr> 
    <th align="left" nowrap="nowrap">電話番号%ESSENTIAL%</th>
    <td align="left" valign="top"><input type="text" name="TEL" id="TEL" size="20" maxlength="30" class="validator-tel-required" /> <small>（半角数字）</small></td>
  </tr>
EOITEM